Media Kit
The TV8/TV17 media kit will give you great insight to our demographics, ratings, clients, rates, affordability, and much more. Check it out!
Our National Advertisers
National advertisers rely on TV8 to deliver them the cream-of-the-crop, affluent adults with high discretionary incomes. TV8 has delivered this audience for national advertisers such as:
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TV8 Delivers the Affluent Market
The average cost of a home in Beaver Creek/Bachelor Gulch is over 6 million. Sixty percent of Vail visitors have annual incomes exceeding $100,000. 86% of Vail visitors have annual incomes exceeding $50,000.
Does that tell you something about our average viewer?
The hardest-to-reach consumers are actively watching TV8 - consumers who have the means and desire to buy your products. If you need to reach high-end baby-boomers, TV8 is where your message needs to be.
| Age | Percent % |
| 30 or younger | 16 |
| 31-45 | 37 |
| 46-55 | 25 |
| 56 and older | 22 |
| Annual income | Percent % |
| less than $49,999 | 14 |
| $50,000-$99,999 | 25 |
| $100,000-$200,000 | 31 |
| $200,000+ | 30 |
| Marital Status | Percent % |
| Single | 26 |
| Married, no kids | 14 |
| Family | 34 |
| Empty nester | 26 |
| Most Popular Activities - Winter* | Percent % |
| Skiing | 83 |
| Snowboarding | 15 |
| Other | 2 |
*Skiing,/Snowboarding, Dining, Shopping, Rest/Relaxation, Tubing
| Most Popular Activities - Summer* | |
| Golf | 200,000 rounds of golf 14 courses |
*Dining, Shopping, Sightseeing, Hiking, Gondola Rides
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What live morning show consistently dominates the "Today Show,"
"Good Morning America," and "CBS This Morning?"
"Good Morning Vail"
~ Source: Nielsen Media Research ~
After skiers have arrived in the Vail Valley, Channel 8 is the most used source of information for ski-related activities. Your customers are actively watching to learn more about grooming conditions, local weather, temperatures on the top of the mountain, and all they need to know to ensure they have a tremendous day in the Vail Valley. Over 80% of Vail and Beaver Creek skiers and snowboarders watch “Good Morning Vail”.
TV8 Stats
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18,000 Subscriber base (450 room hotel = 1 sub)
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10,168 Households
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40,000 Visitor Bed Base
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Broadcast on Comcast Cable, 26 mile reach from East Vail to Cordillera in Edwards
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Broadcast on Century Tel Cable in Eagle and Gypsum
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total of a 55-mile reach
Visitor Stats
Annual Visitor Numbers: 750,000
450,000 Winter
300,000 Summer
2.3 million skier days
Average Stay 5.95 nights
64% out of State 10% International
65% Male 35% Female
79% Repeat Visitors
Winter Mountain Stats
Annual Snowfall
Vail - 346” / Beaver Creek - 331”
Skiable Acreage
Vail - 5289 / Beaver Creek - 1625
Number of Trails
Vail - 193 / Beaver Creek - 146
Number of Lifts
Vail - 33 / Beaver Creek - 13
Longest Run
Vail - Riva (3 miles)
Beaver Creek - Centennial (2.75 miles)
Coverage Map
Please contact the tv8 Media Center at 970.479.0800
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<%@ Language=VBScript %> <% Option Explicit dim PageTitle, PageArea, PageSubArea, PageDescription, PageKeywords, PageID PageTitle = "Advertise with TV8 - Media Kitn - TV8 Survey" PageArea = "main" PageSubArea = "" PageDescription = "" PageKeywords = "" PageID = "969" %>TV8 Survey
Overview and Methodology of Survey
Surveys were administered to guests at Vail Mountain Resort from December 17, 2001 to March 10, 2002. The respondents were randomly selected throughout the resort. This information was gathered to provide insights on the impact of the Vail TV8 Channel for guests staying in Vail Valley.
Again, those guests staying with friends and family are less likely to view “Good Morning Vail” and those staying at paid lodging, second homes, timeshares and other accommodations are more likely to view “Good Morning Vail."
The majority of guests who are watching TV8 get the current weather and ski information from the channel when viewing. However, those staying with friends and family are still less likely to get this information than those staying at paid lodging, second homes, timeshares and other accommodations.
NIELSON RATINGS
RSN: Visitor Information Television Stations – Ratings Research in the AM and PM
Ratings and Share: 3-year averages by quarter
Q1 (Jan – Mar): AM = 8.4 / 32% and PM = 4.2 / 13%
Q2 (Apr – Jun): AM = 3.8 / 21% and PM = 2.7 / 12%
Q3 (Jul – Sep): AM = 3.9 / 19% and PM = 2.1 / 10%
Q4 (Oct – Dec): AM = 6.7 / 28% and PM = 4.1 / 14%
Source: Nielsen Media Research, Telephone Coincidentals, October 2003 through September 2006, n = 30,288
RSN: Visitor Information Television Stations – Universal Ratings and Network Comparisons
Universal ratings by network in RSN’s markets – 3-year average
|
Network |
Average Ratings |
|
RSN |
4.5 |
|
ABC |
2.1 |
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CBS |
2.0 |
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NBC |
3.1 |
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Fox |
1.3 |
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CNN |
0.9 |
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ESPN |
1.2 |
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The Weather Channel |
0.7 |
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Average annual viewers per viewing household = 2.51
Average Viewership Cumulative (people reporting that they watched RSN during their visit) = 56.8%
Source: Nielsen Media Research, Telephone Coincidentals, January 2003 through December 2005, n = 32,022
RSN: Highest Ratings and Share in Past 12 Months
AM = 10.7 / 51% (in November 2005)
PM = 5.6 / 18% (in July 2006)
RSN: Visitor Information Television Stations - TV Viewership on Vacation
TV Viewership by day part:
|
7:00 AM to 11:59 AM |
46% |
|
NOON to 4:59 PM |
26% |
|
5:00 PM to 6:59 PM |
53% |
|
7:00 PM to 6:59 AM |
79% |
Average length of viewing in the morning (6 – 10 AM) = 37 minutes
Average length of viewing in the evening (5 – 10 PM) = 101 minutes
Average length of viewing entire day (24 hours) = 167 minutes
Reasons for watching TV while on vacation:
Get conditions/weather = 79%
Check out local market = 61%
Find restaurant / dining = 54%
Lifestyle entertainment = 48%
Find night club = 27%
Find things to do with kids = 24%
Find real estate = 20%
RSN: Visitor Information Television Stations – Audience Profile
Average age = 41 years old
Average annual income = $87,300
46% male and 52% female
75% have undergraduate degree
74% own home
Average number of personal vacations per year (spending more than 1 night away from home) = 5.9
Average number of business trips per year (spending more than 1 night away from home) = 3.7
Average number of days on vacation (personal) = 4.1 days
Average annual vacation spending = $12,700
Source: Nielsen Media Research, Telephone Coincidentals, January 2005 – September 2006; RSN, Resort Checkout Surveys and Intercept Interviews, January 2005 – September 2006