Why Television Advertising?

WHO

Who can advertise on TV? Television has proven over many years that ANY business can benefit from using our medium to reach potential customers. TV8 can help you research, refine, reach, persuade, and GROW your sphere of influence.

WHY TV?*

• TV is voted most authoritative at 57%, newspapers at 20% and radio 6%
• TV is voted most exciting at 81%, newspaper at 3% and radio 5%
• TV is voted most influential at 80%, newspaper at 9% and radio 3%
• TV is voted most believable at 55%, newspaper at 21% and radio 6%
• 98% of the people in a given market watch TV every day
• TV reaches adults 18-49 better than any other medium
• TV gives every advertisement full-page treatment
• TV is the only medium that offers sight, sound, motion, and color at no extra cost
• TV aims your advertising to the exact target audience you want to reach
• TV8 has 82% of the viewer market with “Good Morning Vail”
• TV’s intrusiveness assures you a better chance to be seen and heard
• TV involves people emotionally in its varied programming
• TV is real-live-human
• TV builds traffic with its built-in sense of immediacy to whet the buying appetite
• TV promotes your image as a friendly, modern, reliable business
• TV is flexible and spontaneous and credible
• TV is timely
• TV provides easy repetition
• TV is the most powerful advertising medium in the world

COST 

Most business owners have a perception that television is “way too expensive” for their operation. That’s simply not true. Generally, advertising on ANY medium is priced by the same factors. For the most part, ALL advertising is priced by: 1) Audience Size, 2) Demand, and sometimes 3) seasonality

BUDGET

On average, businesses devote 4-8% of their GROSS sales to advertising. Those looking to grow their market share dedicate even more!


To view our Sales Presentation video, you need a decent connection (dial-up will be slow) and the QuickTime Player. If you don't have QuickTime, click here to download it.

Full Version (about five minutes)

Short Version (about two minutes)

*Source: Cable Advertising Bureau