TV8 Survey
Overview and Methodology of Survey
Surveys were administered to guests at Vail Mountain Resort from December 17, 2001 to March 10, 2002. The respondents were randomly selected throughout the resort. This information was gathered to provide insights on the impact of the Vail TV8 Channel for guests staying in Vail Valley.
Again, those guests staying with friends and family are less likely to view “Good Morning Vail” and those staying at paid lodging, second homes, timeshares and other accommodations are more likely to view “Good Morning Vail."
The majority of guests who are watching TV8 get the current weather and ski information from the channel when viewing. However, those staying with friends and family are still less likely to get this information than those staying at paid lodging, second homes, timeshares and other accommodations.
