Statistics

What live morning show consistently dominates the "Today Show,"
"Good Morning America," and "CBS This Morning?"

"Good Morning Vail"

~ Source: Nielsen Media Research ~

After skiers have arrived in the Vail Valley, Channel 8 is the most used source of information for ski-related activities. Your customers are actively watching to learn more about grooming conditions, local weather, temperatures on the top of the mountain, and all they need to know to ensure they have a tremendous day in the Vail Valley. Over 80% of Vail and Beaver Creek skiers and snowboarders watch “Good Morning Vail”.

TV8 Stats

• 18,000 Subscriber base (450 room hotel = 1 sub)
• 10,168 Households
• 40,000 Visitor Bed Base
• Broadcast on Comcast Cable, 26 mile reach from East Vail to Cordillera in Edwards
• Broadcast on Century Tel Cable in Eagle and Gypsum
• total of a 55-mile reach

Visitor Stats

Annual Visitor Numbers: 750,000
450,000 Winter
300,000 Summer
2.3 million skier days

Average Stay 5.95 nights
64% out of State   10% International
65% Male              35% Female
79% Repeat Visitors

Winter Mountain Stats

Annual Snowfall
   Vail - 346” / Beaver Creek - 331”
Skiable Acreage
   Vail - 5289 / Beaver Creek - 1625
Number of Trails
   Vail - 193 / Beaver Creek - 146
Number of Lifts
   Vail - 33 / Beaver Creek - 13
Longest Run
   Vail - Riva (3 miles)
   Beaver Creek - Centennial (2.75 miles)