NIELSON RATINGS

RSN: Visitor Information Television Stations – Ratings Research in the AM and PM

Ratings and Share: 3-year averages by quarter

Q1 (Jan – Mar): AM = 8.4 / 32% and PM = 4.2 / 13%

Q2 (Apr – Jun): AM = 3.8 / 21% and PM = 2.7 / 12%

Q3 (Jul – Sep): AM = 3.9 / 19% and PM = 2.1 / 10%

Q4 (Oct – Dec): AM = 6.7 / 28% and PM = 4.1 / 14%

Source: Nielsen Media Research, Telephone Coincidentals, October 2003 through September 2006, n = 30,288

RSN: Visitor Information Television Stations – Universal Ratings and Network Comparisons

Universal ratings by network in RSN’s markets – 3-year average

 

Average annual viewers per viewing household = 2.51

Average Viewership Cumulative (people reporting that they watched RSN during their visit) = 56.8%

Source: Nielsen Media Research, Telephone Coincidentals, January 2003 through December 2005, n = 32,022

RSN: Highest Ratings and Share in Past 12 Months

AM = 10.7 / 51% (in November 2005)

PM = 5.6 / 18% (in July 2006)

RSN: Visitor Information Television Stations - TV Viewership on Vacation

TV Viewership by day part:

7:00 AM to 11:59 AM	46%
NOON to 4:59 PM	26%
5:00 PM to 6:59 PM	53%
7:00 PM to 6:59 AM	79%

Average length of viewing in the morning (6 – 10 AM) = 37 minutes

Average length of viewing in the evening (5 – 10 PM) = 101 minutes

Average length of viewing entire day (24 hours) = 167 minutes

 

Reasons for watching TV while on vacation:

Get conditions/weather = 79%

Check out local market = 61%

Find restaurant / dining = 54%

Lifestyle entertainment = 48%

Find night club = 27%

Find things to do with kids = 24%

Find real estate = 20%

RSN: Visitor Information Television Stations – Audience Profile

Average age = 41 years old

Average annual income = $87,300

46% male and 52% female

75% have undergraduate degree

74% own home

Average number of personal vacations per year (spending more than 1 night away from home) = 5.9

Average number of business trips per year (spending more than 1 night away from home) = 3.7

Average number of days on vacation (personal) = 4.1 days

Average annual vacation spending = $12,700

Source: Nielsen Media Research, Telephone Coincidentals, January 2005 – September 2006; RSN, Resort Checkout Surveys and Intercept Interviews, January 2005 – September 2006